BTA Sports Privacy Policy

• Overview

This Privacy Policy explains how BTA Sports (“BTA Sports,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects information when you use our website, mobile application, products, tools, subscriptions, and related services, including btasports.io and the BTA Sports mobile app collectively, the “Services.”

By using BTA Sports, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

1 Information We Collect

We collect information needed to operate the Services, provide user accounts and subscriptions, improve the product, understand app performance, support users, and measure how users discover and interact with BTA Sports.

a. Contact Information

We may collect contact information that you provide directly to us, including:

• Name
• Email address

We may collect this information when you create an account, subscribe, request support, contact us, sign up for updates, or otherwise communicate with BTA Sports.

b. Account and User Information

We may collect information associated with your account, including:

• User ID or account ID
• Login/authentication information
• Subscription status
• Account settings
• Support-related information you choose to provide

This information is used to operate your account, authenticate access, manage subscriptions, provide support, and maintain the security of the Services.

c. Device and Identifier Information

We and our third-party service providers may collect device-level and identifier information, including:

• Device ID
• Advertising identifier, such as Apple’s Identifier for Advertisers, where permitted by your device settings and consent choices
• Identifier for Vendors or similar app/device identifiers
• App instance identifiers
• IP address
• Device type
• Operating system
• App version
• Browser or network information
• General technical information related to app performance and usage

This information may be used for analytics, attribution, fraud prevention, security, performance measurement, app improvement, and marketing campaign measurement.

d. Usage Data and Product Interaction Data

We may collect information about how users interact with the Services, including:

• App launches
• Sessions
• Feature usage
• Taps, clicks, and navigation activity
• Screen views or page views
• Interaction events
• General app activity
• Performance and usage patterns

We use this information to understand how users interact with the Services, improve product functionality, measure the effectiveness of features, identify issues, improve user experience, and evaluate the performance of our marketing and referral efforts.

e. Purchase and Subscription Information

We may collect information related to purchases and subscriptions, including:

• Subscription status
• Trial starts
• Subscription purchases
• Purchase or conversion events
• Renewal or cancellation-related events
• General purchase history or purchase tendencies

Payment card information may be processed by third-party payment providers, app stores, or subscription platforms. BTA Sports does not intentionally collect or store full payment card numbers through the mobile app unless specifically stated at the point of collection.

f. Customer Support Information

If you contact us for help, we may collect information related to your request, including your name, email address, account information, support messages, and any details you choose to provide so we can respond to your request.

g. Information From Third-Party Service Providers

We may receive information from third-party service providers that help us operate, measure, and improve the Services, including analytics, attribution, subscription, hosting, authentication, customer support, and app performance tools.

These providers may include, but are not limited to:

• AppsFlyer
• Mixpanel
• Apple App Store / App Store Connect
• Payment or subscription processing providers
• Authentication, hosting, database, analytics, and support providers

2 How We Use Information

We may use the information we collect for the following purposes:

a. App Functionality

We use information to:

• Create and maintain user accounts
• Authenticate users
• Provide access to app features
• Manage subscriptions
• Process account-related requests
• Provide customer support
• Maintain service reliability
• Prevent fraud, abuse, and unauthorized access
• Communicate important service, account, or subscription updates

b. Analytics and Product Improvement

We use information to:

• Understand how users interact with BTA Sports
• Measure app engagement and feature usage
• Improve app tools, features, and functionality
• Identify bugs, crashes, or performance issues
• Evaluate the effectiveness of existing product features
• Plan new features and improvements
• Measure audience size, usage patterns, and product performance

c. Marketing Measurement and Attribution

We may use certain information to understand how users discover BTA Sports and to measure the effectiveness of our marketing, referral, and promotional efforts.

For example, we may use AppsFlyer or similar attribution tools to understand whether users or subscribers came from an ad, social media campaign, referral link, partner campaign, app store listing, website visit, or other marketing source.

This may involve the use of device identifiers, app interaction data, purchase or subscription conversion events, and related attribution data.

d. Communications

We may use your contact information to send:

• Account-related messages
• Subscription or billing-related notices
• Service updates
• Security alerts
• Customer support responses
• Important changes to our policies or Services
• Marketing communications, where permitted by law or your consent choices

You may opt out of promotional emails where an unsubscribe option is provided. You may still receive important account, service, security, or transaction-related communications.

3 App Tracking Transparency and Tracking Choices

On iOS, BTA Sports may request permission through Apple’s App Tracking Transparency prompt.

If you grant permission, BTA Sports and certain third-party partners may use device identifiers and related app activity data to measure advertising, marketing, referral, and attribution performance. This helps us understand where users and subscribers come from and improve our marketing and product experience.

If you decline permission, we will respect your choice and limit tracking activities in accordance with applicable platform rules and your device settings.

4 Data Linked to Your Identity

Some information we collect may be linked to your identity, account, device, or subscription. This may include:

• Name
• Email address
• User ID
• Device ID
• Product interaction data
• Purchase history or subscription-related information

We may link this information to your account or device so we can provide the Services, manage subscriptions, improve the app, provide support, measure marketing performance, and protect against fraud or misuse.

5 Data Used for Tracking

Depending on your consent choices, device settings, and our third-party provider configurations, some data may be used for tracking as defined by Apple or applicable platform rules.

Data that may be used for tracking may include:

• Device ID
• Product interaction data
• Purchase history or subscription conversion data

This may be used to measure marketing and attribution performance, including understanding which campaigns, referral sources, ads, or promotional channels resulted in app installs, account registrations, trials, subscriptions, or other conversion events.

6 Third-Party Service Providers

We use third-party service providers to help operate, analyze, secure, improve, and market the Services.

These providers may process information on our behalf for purposes such as:

• App analytics
• Attribution and marketing measurement
• Subscription and purchase measurement
• Authentication
• Hosting and infrastructure
• Customer support
• Security and fraud prevention
• App performance monitoring

These providers may collect or receive information directly from the app or from BTA Sports, depending on how the Services are configured.

AppsFlyer

We may use AppsFlyer for attribution, analytics, campaign measurement, install measurement, referral measurement, subscription conversion measurement, and related marketing performance analysis.

AppsFlyer may process device identifiers, user or customer IDs, app event data, install information, app launch information, purchase or subscription events, IP address, device information, and related engagement information depending on our configuration and your consent choices.

Mixpanel

We may use Mixpanel for product analytics to understand how users interact with app features, improve the user experience, evaluate app performance, and identify product improvement opportunities.

App Stores and Payment Providers

If you subscribe or make purchases through the Apple App Store or another app store or payment provider, that provider may process your payment information and subscription transaction. BTA Sports may receive limited subscription or purchase status information needed to provide access to paid features and understand subscription performance.

7 How We Share Information

We may share information in the following circumstances:

a. With Service Providers

We may share information with vendors and service providers who perform services on our behalf, such as analytics, attribution, hosting, authentication, support, payment processing, security, and infrastructure services.

b. For Legal or Compliance Reasons

We may disclose information if we believe it is necessary to:

• Comply with applicable law, regulation, legal process, or government request
• Enforce our Terms & Conditions or other agreements
• Protect the rights, safety, and property of BTA Sports, our users, or others
• Detect, prevent, or address fraud, security, or technical issues

c. Business Transfers

If BTA Sports is involved in a merger, acquisition, financing, reorganization, sale of assets, partnership transaction, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.

d. With Your Consent

We may share information with your consent or at your direction.

8 Data We Do Not Intentionally Collect

BTA Sports does not intentionally collect the following categories unless clearly disclosed at the point of collection or required for a specific feature:

• Precise location
• Physical address
• Phone number
• Contacts from your device
• Photos or videos
• Audio recordings
• Health or fitness data
• Sensitive personal information such as race, ethnicity, religion, sexual orientation, political beliefs, biometric data, or genetic information
• Full payment card numbers inside the BTA Sports app

If our practices change, we will update this Privacy Policy and, where required, update our App Store privacy disclosures.

9 Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include:

• Encrypted data transmission
• Secure authentication practices
• Access controls
• Internal data minimization
• Vendor security controls
• Monitoring and security review practices

However, no system can be guaranteed to be completely secure. You use the Services at your own risk.

10 Data Retention

We retain information for as long as reasonably necessary to:

• Provide the Services
• Maintain your account
• Manage subscriptions
• Provide customer support
• Analyze and improve the Services
• Measure marketing and attribution performance
• Prevent fraud, abuse, or security issues
• Comply with legal, tax, accounting, or regulatory obligations
• Resolve disputes and enforce agreements

When information is no longer needed for these purposes, we will delete, de-identify, or aggregate it where appropriate and feasible.

11 Account Deletion

You may delete your account at any time:

• Within the app: User Profile → Delete Account
• By contacting us at [email protected]

After account deletion, we will delete or de-identify personal information associated with your account within a reasonable timeframe, unless we are required or permitted to retain certain information for legal, security, fraud prevention, accounting, dispute resolution, or compliance purposes.

Some information may remain in backups, logs, analytics records, attribution records, or legally required records for a limited period before being deleted or de-identified according to our retention practices.

12 Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Access the personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Request a copy of certain information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Adjust tracking permissions through your device settings

To exercise privacy rights, contact us at [email protected].

We may need to verify your identity before fulfilling certain requests.

13 Marketing Communications

If you receive promotional emails from us, you may opt out by using the unsubscribe link in the email or by contacting us.

Even if you opt out of promotional emails, we may still send non-promotional messages related to your account, subscription, security, support requests, legal notices, or important service updates.

14 Children’s Privacy

BTA Sports is intended for users who are at least 17 years old.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.

If you believe a child has provided us with personal information, please contact us at [email protected].

15 State-Specific Privacy Rights

Certain U.S. state privacy laws may provide additional rights to residents of those states. Depending on where you live, you may have the right to request access, deletion, correction, portability, or information about certain disclosures of personal information.

BTA Sports does not sell personal information. BTA Sports does not knowingly sell or share personal information of users under 16.

Where required by applicable law, we will honor valid privacy requests submitted to [email protected].

16 International Users

BTA Sports is operated from the United States. If you access the Services from outside the United States, your information may be processed in the United States or other locations where our service providers operate.

By using the Services, you understand that your information may be transferred to and processed in countries that may have privacy laws different from those in your location.

17 Responsible Gambling Notice

BTA Sports provides sports analytics and related information for entertainment and informational purposes only. BTA Sports does not guarantee betting outcomes or financial results.

We support responsible gambling. If you feel that you may be losing control over your gambling experience, please seek help. You may contact the applicable responsible gambling hotline in your state or call 1-800-GAMBLER where available.

18 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will update the “Last Updated” date at the top of this page.

If changes are material, we may provide additional notice through the app, website, email, or other appropriate means.

Your continued use of the Services after an updated Privacy Policy is posted means you accept the updated policy.